Social media management involves the process of creating, publishing, and analyzing content across various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It is an essential aspect of digital marketing, helping businesses build their online presence, engage with audiences, and promote products or services.

Effective social media management requires a well-thought-out strategy, including understanding the target audience, choosing the right platforms, and crafting engaging, relevant content. Social media managers schedule posts, respond to comments and messages, and monitor trends and analytics to improve performance. Tools like Hootsuite, Buffer, or Sprout Social are commonly used to manage multiple platforms and track metrics such as engagement, reach, and conversion rates.

For small businesses, social media is an affordable way to gain visibility, connect with customers, and drive traffic to their websites. A consistent and strategic approach to social media management is crucial for long-term growth and success.